How to “Win” on Social Media

Today Stacey talks about how to win the social media game by not obsessing over how many followers you have and shifting from scarcity to abundance mindset.

Most of us who have been in the social media game have probably experienced this once or more times. Or perhaps, you’re even going through it now! And that’s the feeling of always trying to get more followers, get more likes, get more famous, and get more recognition and brand collaborations. 

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If you are trying to grow on any social media platforms, you know how frustrating it can be.

I remember when I first started my Instagram account and tried to grow my following and post engagement. I obsessed over every notification: every like, every comment, every follow. Soon, the attention expanded not just to the numbers under my posts and next to my Instagram handle, but also to third party websites that track your engagement percentages and visualized graphs of how your Instagram is doing daily, weekly, and monthly. I would check my “progress” every day. I would try to do everything necessary to gain a bigger following and increase my engagement. I spent hours on the app, double-tapping, following, and commenting on other user’s profiles. I posted every single day, and some days, I would even post more than once, while making sure to add appropriate hashtags to increase exposure. It was a lot, and it was draining me without me knowing it, because of how focused I was o n the numbers.

I began to be impatient with my growth, and started comparing my numbers with other Instagrammers. Nothing was ever enough, and I just wanted more, more, more. My mind was flooded with questions like: What are they doing that I wasn’t doing? How come they’re growing so much faster than me? Is my content not good enough? Am I posting at the right times? Why did her photo get so many likes? Why did my photo only get 100 likes? And so on… 

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I was exhausted, and eventually I became burnt out on.

I could no longer keep up with the daily posting, and keep up with the engagement, and my instagram came to a standstill. 

What was supposed to be a hobby, and creative outlet became a chore. I had forgotten the main reason why I started my account in the first place: to share my own experiences in order to help people feel less alone in their struggles and to be their hype-woman. I realized my content had become skewed to promoting products, or just writing what I THOUGHT people would want to hear. And that led to feeling uninspired and unmotivated on Instagram and on social media in general.

So I stepped back and stopped posting entirely for almost half a year. I went on a hiatus, to clear my mind, to realign myself to my values, and to heal from social media fatigue. 

During this time, I dove into some deep self-reflection and in my healing journey, I stumbled upon the Scarcity vs Abundance mindsets. I had heard of it and read about it before, but never really took the time to really understand and put them into practice. I realized then that much of my issues regarding my Instagram growth had been because I was coming from a scarcity mindset. 

As I shifted into the abundance mindset, I began feeling so much freer and more excited to create (for social media and more). I started reaching out to people again, and actually hyping them up and supporting their content. I focused on the wonderful and amazing community I was blessed to be a part of, the friends I have made along the way, and the opportunities that have arisen. I felt rejuvenated!

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So what exactly is “scarcity mindset” and what is “abundance mindset”? 

Scarcity mindset is when one is focused on what they DON’T have. With a scarcity mindset, there is constant competition with other people, because one believes that there are LIMITED resources. People who only “follow for follow”, or are stingy with knowledge and connections, oftentimes are living with a scarcity mindset. They can also be judgmental, suspicious of others, and selfish. 

Abundance mindset, on the other hand, is when one is focused on what they DO have. They look to others for collaboration and are open and willing to share resources. People thinking abundantly are generous and compassionate, and celebrate the success of others. They believe that “there will always be more”. 

I know when I fall back into the scarcity mindset, now and again, and I will always start feeling the negativity throughout my body. I catch myself and try to shift the focus. The chart below includes some examples of how to move from scarcity to abundance. 

Scarcity ThinkingAbundance Thinking
“I need more followers.”“I have as many followers as I need in this moment.”
“What if the worst happens.”“What if the BEST happens.”
“She’s so good at what she does. It makes me feel inferior.”“She’s so good at what she does, and I am also good at what I do!”
“If I share my source, then I won’t have the upper hand.”“We can all have access to resources, and we can all create/do great things!”
“They’re my competition.”“We can collaborate and make something even better together!”
“I’m not good enough.”“I have the skills, experience, and capabilities to accomplish many things!”
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Here are some tips to practice and maintain an abundance mindset:

  1. Remember that there is enough to go around. There is no need to hoard, or be stingy with resources.
  2. You are good enough! You are exactly where you are supposed to be, and you do not and can not compare yourself to anyone else. Everyone has their own strengths and weaknesses and we are all unique. You are the BEST at being YOU, and what you can offer to this world is one-of-a-kind.
  3. Give more of what you want to receive. Generosity will never go unseen, either literally or in the flow of the universe. The tighter you hold on to something, the less room for more of it to come into your life. Loosen your grip and make room for more.
  4. Surround yourself with people who also think abundantly. We are who we surround ourselves with, so choose your circle wisely.
  5. Be free with your words of appreciation and celebrate the success of others. People like to be shown that they are valued and that they matter. You will not only put a smile on their face and light into their lives, but you will also feel so great doing it. I promise. 
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Practicing abundance and maintaining an abundance mindset will not only shift the focus and help you become a better content creator, but it will also help you become a happier human being. So take this and run with it! Let abundance flow through every aspect of your life!

Let me know if you try it and how it’s made a difference in your life! I would love to hear from you!

Photos by @_haysalty

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